POCO all set to launch TWS earphones, asks fans to name its next product


POCO, now an independent smartphone brand, is all set to enter the TWS audio category with the POCO Pop Buds– a name chosen by POCO fans.

Staying true to its brand promise of democratizing decision making and bringing technology that truly matters, POCO today announced crowdsourced entries for consumers to name the new range of its upcoming earbuds. A Twitter poll with exciting name options — POCO Move Buds, Klip Buds, Pop Buds to POCO Funkz — was open to audiences, who were asked to share their preferred choice. POCO Pop Buds got the highest share of votes (42.4% out of a total 21,416 votes), thereby confirming the name of the upcoming product.

POCO officially announced its foray into the TWS category in the month of April through an engaging Twitter poll that favoured the brand’s entry in the wearables category. POCO fans through their continued feedback and support encouraged the brand to reveal the affordable TWS earphones category.

Recent stats interestingly state that the Indian wearables market registered a growth of 168.3% last year. With ear-worn devices finding a huge appeal among consumers, rapid advancement in technologies will only fuel this growth going ahead. In line with this, POCO is all set to add its take on TWS audio to the POCO family.