Myntra and Jabong launches Blink Play



Myntra and Jabong announces the launch of a first of its kind smart hearable device, BLINK PLAY. Worn like ear-phones, this Bluetooth enabled sporty hearable device, combines premium audio functionality with advanced fitness tracking features, for enthusiasts on the go.

Blink Play was developed at the state-of-the-art, Innovation Labs at Myntra and Jabong that was established in 2018 to develop next-generation technologies and offer innovative products at affordable price points, to shoppers in India.

The device enables users to enjoy a host of functionalities related to fitness, in conjunction with the Blink Fit App, on both Android and iOS. It also features seamless audio streaming, with well-balanced and great sound quality for music and calls and allows access to Siri and OK Google with just a tap. The device comes in three premium metallic variants Carbon Black, Moon Silver and Rose Gold and two sporty designer variants in Limerick and Tangerine. As a personal fitness coach, the device lets the user access a range of guided audio sessions on the App while tracking key activity metrics through an on-going training session.



Special Features of the product:

  • Fitness Data: Calculates steps, distance, calories burnt, with a comparison of historical data
  • Audio Coach: Guided audio training sessions that users can choose from, depending on activities indoor, runs, cycling sessions and walks
  • Leaderboards: Allow users to challenge themselves and friends on fitness tasks and goals, with a rank on the leaderboard depending on their scores.

BLINK PLAY’s hardware features top-of-the-line audio chipsets from Qualcomm and also includes a high quality built-in mic, all at an affordable price point of Rupees 2250 + taxes, making it the ultimate fitness companion.

Speaking on the launch, Amar Nagaram, Head – Myntra and Jabong, said, “In-house innovation is a very strong working principle at Myntra and Jabong and this has helped us stay ahead as frontrunners at the intersection of fashion and technology. BLINK PLAY combines ultra-premium fitness features on a wearable device through compact design, while also ensuring accessibility and affordability for the masses, thanks to the efforts of our Innovation Labs team that has made this product a reality. It is a fitness guide and coach like no other with its vivid functionality, aiding in wellbeing.”