Lava international received an enormous response to the Z62 ‘Throw your TV away offer’ with free Z62 smartphones stock-out in just over a minute. As a part of this offer, customers could register themselves on the Z62 webpage and exchange their old TV for a brand new Lava Z62 smartphone with a big screen size of 6.0” for all their entertainment needs. In an overwhelming response, thousands of entries were received minutes after the registration page went live. Winners were announced on first come, first serve basis.
Lava launched this campaign on 18th June 2019 across India. More than 2 lac people engaged with this activity.
Lava Z62 also comes with a dedicated Google Assistant key allowing users to use a variety of apps and features using the command of their voice. The Lava Z62 offers an attractive gradient finish design and is priced at an MOP of Rs. 6060. The Lava Z62 is powered with 3380 AI mAh battery, which gives a battery backup of 1.5 days along with Face unlock feature. Z62 is also powered with 8MP + 5MP AI studio mode camera along with LED Flash.