Flixjini launches ‘Discover’ feature to watch new content


Flixjini, an aggregator of OTT platforms has launched a new feature that will show you new movies and shows to watch in a simple, easy, and quick manner.

After receiving a whopping response from the customers, the makers of the app are all set to add a new feature – “Discover,” that will make the user experience even smoother. Discover is a smart feature to boost the overall entertainment experience of the millions of users of the app across the globe and in India.

The Discover feature comes with an intuitive swipe UI, which helps you discover new movies and shows to watch. It uses multiple signals from your taste around genres, tags, language to content you have seen, liked/disliked keeping surfacing great content you will like.

The brains behind Flixjini, Ankit Chhajer, and Jigar Doshi explained the need for this add-on feature. “We always believe that content is king, and we searched and got the right opportunity in adversity. Created the first of its kind OTT app that makes your entertainment experience bigger and brighter.” More than 100K users are using the app. “Now we want to give our users more by adding this AI-backed feature Discover,” added the duo. 

The newly added feature Discover is crafted by keeping in mind the preferences of millions of users of the platform. This character of the app is created with the help of a pool of metadata that puts forth something on the entertainment diet of the users instantly. This latest disruption will woo the users of the app and will create a stronger foothold of the brand in the fast-evolving global OTT discovery market. 

The stand-alone feature Discover is not only new, but it’s unique. The feature helps in pulling out shows and movies from other OTT platforms and creates a bouquet of preferred movies and shows for the user. Discover meticulously segregates the movies and shows and features them as per the mood of the user. It shoves the movies and shows that the user has already watched on some other entertainment platform. It not only saves time for the user, but it makes the entire experience smart.

Discover is backed by a mega AI brain that collects and stores all the data typed by the user. So, the user hardly sees old content on his or her home screen whenever they open the app. It is always a fresh and new experience for the user when they enter the world of Flixjini.  

Worldwide, millions of people are switching to OTT platforms to get their daily dose of entertainment. During the lockdown, the numbers of OTT users spiked considerably across the globe. Flixjini app helps users discover content across these OTTs and with this new feature, they will multiply their user base in the days to come. The app is available on iOS and android.